Into The Unknown - My Portfolio
As my 3rd year of studies draws to a close, I want to reflect on the 2nd Block of my BA . The 2nd block started off with being delivered two design briefs that were worlds apart, editorial design and information design. Editorial design was familiar and welcome territory for me, magazine design in 2nd year was one of my most enjoyable modules and for a while I felt as though it was my calling as a graphic designer. In contrast, Information Design for me was uncharted waters. For me this brief was by far the most daunting prospect, I didn’t know what to expect. I had never worked on such a large scale before, it was all new to me.
For my information design choosing the right topic was a critical moment for the project. I needed to choose a subject matter that had large amounts of information. Sport and motorsport have been a big part of my life from an early age (I can thank my dad for that) and after using cycling as the basis for my typography project I knew I had to look at something different. I decided to look at a sport that uses 4 wheels instead of 2, Formula 1. F1 is a global motorsport that is steeped in history and has had no shortage of interesting personalities through its 66 year history. For me one of the greatest drivers of all time was Aryton Senna; he was fast, smart and he was never afraid to show his emotions. Senna was also a record breaker and raised almost every benchmark. So I had my topic but where to start? For me this was where the big difference between editorial and info design became clear. I could choose a grid layout and page size for editorial and then systematically go about my work creating numerous layouts whilst exploring various typefaces, styles and images. For info design I didn’t have paragraphs upon paragraph upon paragraph of body copy to work with, no, I tables of races results that were crammed full of numbers.
It was this divide between the projects that started to stress me out. I was having no issue generating concepts for editorial design whereas I found myself in no mans land with info design. It wasn’t until I made the clear decision with using all of Senna’s career information that things began falling into place. My systematic way of working shifted from editorial to info design and the project development began to gain traction (oh a racing pun!). For a 2/3 week period I found myself focusing more of my time towards my Senna poster. On reflection I feel that this was down to the fact I had a clear visual image of what I was designing and I had a lot of data that I need to place into design framework. I had a sense of purpose every time I sat down to work on my design and I seemed to productive which was totally opposite to how I started the project. By the time the project was hitting its final weeks I was in full swing and I had no shortage of ideas for various aspects of the poster. Once the work was handed-in and presented I felt pleased with the work I had produced and I would have no fear about tackling more information design work in the future. Information design was like the 2011 Canadian Grand Prix, a little chaotic but an exhilarating marathon of design.