The Importance Of Paper - My Portfolio
I have been studying Graphic Design for 3 years now and it has only been in the past year that I have payed more attention to the paper I use to print my designs on. Over the course of my HND there was very few times where I needed to produce physically, professionally made versions of my work. My first foray into choosing a paper to print on was during the editorial unit from 2nd year. I got my magazine produced by printed.com and at that time there was only 3 choices of paper stock: uncoated, satin or gloss. My design was more focused at a high end market so my paper choice was a key factor in achieving the correct look and feel for my magazine. I ended up choosing the uncoated stock to give the magazine more of a tactile feel and it also helped to mute the colours of the magazine. If I had chosen to use the gloss then my magazine would have had a completely different appearance and in my opinion, it would have looked much cheeper.
Fast forward to my degree year and my first project, typography. I spent a lot more time on the design and layout of this project than I had previously on any other project. Then when it came down to getting my booklet printed I thought I would use a well known and respected printer in Glasgow. I asked to have my booklet printed on matt paper with a 200gsm Cover and 120gsm inner pages. The quality of the paper really let down my design. The colours were off and were hard to read when viewed in artificial light. I suppose my main mistake was not requesting paper samples before choosing a printers! (Live and learn)
At the start of this years 3rd block we got a visit from Paul Scharf who is a salesman for G.F Smith. In he walked with a massive box full of paper samples, all for us to drool over. After giving us a presentation on the company he works for it became evidently clear that he had a love for paper. It was infectious, everyone in the class was thoroughly fascinated by everything he had to show and tell. Perhaps the most fascinating thing that he showed was the same book. This book is huge! It contains every paper that G.F Smith currently supplies and the options are almost endless.
For my design project I am working on beer packaging and I wanted to place emphasis on the finish of my final products. In trying to achieve a high quality finish I have found myself order all the paper that I can get from G.F Smith’s online shop. I have ordered everything from their colorplan options through to their metallic Peregrina Majestic papers. In starting to focus more on the paper I am using I have opened up many more possibilities for my design whilst putting myself in the best position to produce and solid range of beer bottles.