The Rise of Instagram and Typography - My Portfolio
Instagram has dominated the image sharing corner of social media ever since it was launched 5 years ago. With the rise of Instagram there has been an exponential rise in graphic designers and typographers flooding the site with their work. I am in no way saying this is bad as I am one of those designers who happily shares their work on the app.
Currently there are hundreds of Instagram accounts that solely focus on showcasing designers typography skills. Accounts such as ‘type.gang‘ and ‘handletteringco‘ put a lot of their focus on hand drawn or user created digital typography. Getting your work posted by a page like the two mentioned above almost always gets a designer added volumes of traffic to their personal pages. Probably the best example is Seb Lester’s rise to social media fame.
Seb Lester has been one of the leading artists who has helped drive on the hand lettering renaissance. Above I have Featured an image of his work, the attention to detail and craftsmanship is unbelievable. The typography is ornate, smooth with an organic flow. It is a pleasure to look at whilst also stirring up a little designer envy within me. It almost seems unfair to see the quality of work that Lester produces on a weekly basis but I suppose years of industry experience can lead to this high quality of work.
As a design student i’m being to become aware of the importance of self promotion and posting my work on social media. In the past 6 months I have made a concerted effort to post up a piece of work at least once a week with the aim of being featured on one of the Instagram pages that I mentioned earlier in the blog. Having at least one piece of work being featured on a popular Instagram page would go a long way to boosting notoriety alongside opening future possibilities. One day I hope to be as skilled as Seb Lester and also have the same size of online following alongside a stable job within the industry.