Bringing Order to Chaos


In Great Britain, the visual language of our road signage system is an aspect of life that people take for granted. It is an integral aspect of our culture and the movement of our society. The study of the visual language used in the British network is important for furthering the research of psychology in graphic design. The graphic design of our road network affects the average person and not just those interested in graphic design itself. Furthermore, graphic design has an impact on the public, usually to sell a product, but the visual language of our road signs have been designed with the public’s best interest in mind. The meticulously designed visual language of the British Highway Code is a particularly engaging topic of discussion in that it was created not only in the interests of graphic designers but in the best interest of the average British road user.